Schaumburg prius owners maintain love affair with their hybrids

Schaumburg Prius Owners Maintain Love Affair With Their Hybrids

It’s been at the top of the media buzz: the Toyota recall has been setting hearts and opinions aflame, reaching as far up as the federal government as they look into the criminality of the whole controversy. But that doesn’t mean Schaumburg Prius drivers have ended their love affair with the fuel efficient vehicle; in fact, the news has inflamed a lot of loyal Toyota advocates, and the battle is beginning to rage across the United States. We can be angry at Toyota for their negligence, but can we really continue to criticize the brand that started the entire fuel economy revolution?

Some would say yes. Others would look upon the history of the groundbreaking vehicle and embrace it simply based on the tremendous impact the car’s technology has had on the automotive market. Since the launch of the Prius, manufacturers across the industry have focused their efforts on developing direct and indirect competitors to the cutting-edge vehicle. Say what you will about the Prius itself or its Japanese manufacturer, but the impact of the car has extended beyond its personal sales numbers. In fact, the Prius has been extraordinarily influential in a flailing automotive market, a fact that Schaumburg used Prius dealerships point to in their defense of Toyota.

A random sampling of Prius owners by a green technology car blog revealed that Toyota customers wouldn’t trade their driving experience for the world, regardless of the controversy unfolding. And why not? If you don’t own a car that was affected by the recall, you haven’t been directly harmed by the error. That’s why a lot of Schaumburg used Prius drivers feel the same way about their cars that they felt before the massive recall was undertaken. On the other hand, there are the drivers that were directly affected by the recall, and I wouldn’t be surprised if Toyota lost a few of them as customers.

I’m reserving judgment until the results of the criminal investigation are announced, but I’m sure that this recall won’t affect my overall opinion of Toyota. It’s important to note that the majority of manufacturers have been tied up in controversies involving recalls over the last couple of decades. All in all, Toyota has been a pretty reliable brand over its history; it’s not a surprise that media pundits would be so quick to crucify the Japanese manufacturer for its first big slip-up. The situation is extra odd considering those same media outlets have praised the Prius over the last few years for its undeniable impact on the industry.

Schaumburg Prius drivers will continue to defend the cutting-edge car until a suitable replacement hits the market, but I think brand loyalty extends even further than that. Will Toyota come out of this one alive? Probably, and likely no worse for the wear. It will heavily depend on how the company treats the after-effects of the recall and whether Toyota is gearing up to launch another technological innovation in the coming years. Hopefully, we won’t have to wait very long to find out.

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