Tata prima flaunts its italian designing

Tata Prima Flaunts Its Italian Designing

Tata has put the oddball looks of its cars Indigo and Indica behind it and has taken the next big step ahead in the passenger car segment. Tata Motor has teamed up with Italian design house Pininfarina to conceptualise the design of Tata Prima, which is gearing up for its European debut. Tata Prima is expected to hit the Indian road by the end of this year and it will be priced in 8 to 12 lakh range.

Tata Prima is hot property and it is designed to compete with the likes of Toyota Corolla Altis and Honda Civic. Prima is being seen as Tata Motor’s concept luxury sedan of the next generation. The fundamental design characteristics of the Tata brand have been cleverly combined with sporty curvatures to create a coupe-like silhouette. The design is simple but exhibits class. This D segment sedan would have a 1600 cc engine with a massive 2.70 metres wheelbase that helps create excellent interior space. Pininfarina’s design elements are visible everywhere like the subtle C pillar, which is a kind of hallmark of the design house.

Emphasis has been laid on the gracefulness and sporty characteristic to enhance the coupe-like sloped cabin and tapering back without compromising interior space. With so much attention to design and appearance Tata Prima has evolved into an elegant, stylish, luxurious and comfortable car with features that are a suitable blend of classical and modern.

Tata Prima would be equipped with an AC with climate control, power windows, rear AC vents, four airbags, EBD and ABS systems, parking sensors, fog lamps, controls on the steering etc – all the major necessities for a comfortable luxury sedan. Prima would be fitted with a 1.6 or 1.8-litre petrol engine or a 1.8-litre common-rail diesel. It seems with this luxury sedan Tata can finally take on competitors from Germany and Japan.

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