Toyota expecting drop in profits

Toyota Expecting Drop In Profits

Along with other car manufacturers, Toyota is among the many that have been affected by the global recession we are currently in. Did you know that Toyota is expected to drop to 40% fewer profits than last year? Customers just can’t afford the interest rates on new vehicles, especially with the cutting of jobs, foreclosures and credit card debt that many people are facing. It seems to be that people aren’t looking to buy new cars while under these unfortunate economical circumstances. You may ask though, why Toyota? They seem to be doing the worst in all of the vehicle market, with expectations the highest of a decrease in sales – have customers stopped frivolous spending?

How is Toyota dealing with these potential losses? Toyota is only one of the vehicle companies offering 0% financing, on over ten models of their current vehicles available. This decrease in profits is going to be costly for the company as their profits continue to decline. Offering 0% may help to offset these costs but than the company will lose thousands of dollars in financing costs of new vehicles.

In September, profits were down 32%, where the talk about global recession wasn’t even in fruition yet. You could only imagine now, what their profits would be like when the price of oil is dropping, jobs are being lost and foreclosure on homes are higher than ever.

Toyota is one of the leading companies offering hybrid and fuel efficient vehicles, but is this the only thing keeping them alive in the crashing new vehicle market? The problems could be at the base of the company, and the local dealerships. There is decreasing levels of customers who are making the trip out to the dealership, despite promotions and deals. Could they come up with something more enticing than the 0% financing to draw customers back into the dealership?

Which Toyota models are going to come with this 0% financing offer? The Toyota Matrix, Corolla, Camry, RAV4, Highlander, FJ Cruiser, 4Runner, Sequoia, Sienna, Tacoma, and Tundra will all be offered to customers with the rate of 0% financing. Is this going to be enough to cause a rise in sales?

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